PROGRAM NAME Bachelor of Business Administration

PROGRAM DESCRIPTION:

The aim of the BBA degree programme is to provide students with the opportunity to develop the analytical and high-level business skills required to deal effectively with rapid technological, organisational and environmental change in a modern business setting. The programme equips students with the knowledge and critical understanding of the interrelationships between the different functions within business management.

PROGRAM OBJECTIVES
After completing the Business Administration program, students will be able to:

• Demonstrate knowledge of the strategic management process and an ability to assess industry attractiveness and the competitive environment.
• Explain how effective leaders use their interpersonal skills to promote change, communicate vision, provide a sense of direction, and inspire employees.
• Successfully utilize the tools and techniques of managerial accounting to make decisions about both day-to-day operations and long-term tactics and strategies.
• Utilize the tools and methodologies needed to solve marketing problems, including developing marketing plans and the use of various marketing strategies.
• Identify and analyze the pertinent concepts and theories of law, ethical issues that arise, and the principles of legal reasoning.
• Apply fundamental processes, theories, and methods to business communication in the workplace and the overall writing initiative.
• Demonstrate proficiency with English composition, including the ability to use appropriate style, grammar, and mechanics in writing assignments and to conduct academic research.
• Demonstrate an understanding of computer applications and proficiency with the managerial applications of Internet technology, including the application of management principles to business-to-consumer, business-to-business, and intra business commercial ventures.
• Identify and apply fundamental math concepts for operations and problem solving, and apply basic statistical concepts and tools in order to correctly interpret the results of statistical analyses.